The Nuverse symbol, available in both 2-D and 3-D versions, embodies a chain of interconnected sphere-like forms, symbolising two players immersed in a game. These players converge to unveil the letters 'n' and 'v' alongside the bold, italic Nuverse wordmark, presented in English and Chinese. The dynamic symbol and wordmark exude a subtle playfulness that evokes the nostalgia of traditional gaming.
The animated 'Player Story' sequences depict the interconnectedness of all players engaging at any given moment, resembling a mesmerising flock of starlings. This underscores the collective gaming experience and reinforces the concept of numerous individuals uniting to craft something truly poetic.
Pentagram partner and creative director
Jody Hudson-Powell, Luke Powell
Design team
Jody Hudson-Powell, Luke Powell, Jack Llewellyn, Hamlet Auyeung, Amy Joycey
English wordmark
Jack Llewellyn
Chinese wordmark
Hamlet Auyeung
3D and motion design
Luis Gutiérrez, Albert Sanjuán
Sound design
Yuri Suzuki, Maxwell Sterling
Project management
Nav Bhatia, Gabriel Vergara II
View Pentagram case study