The identity design is centred around the concept of “interplay”, highlighting the dynamic between old and new, classical and innovative. This is manifested through the combination of both sans-serif and serif styles from the Arizona family by Dinamo typeface.
The use of pitch-shifting animated colour filters in branded content offers a fresh alternative to photography, unifying a variety of images under one brand voice.
The STC website, a crucial connection point between the theatre content and the audience, has been redesigned to meet contemporary needs. Its responsive modular design allows for impactful use of large images.
Pentagram partner and creative director
Marina Willer
Design team
Marina Willer, Hamlet Auyeung, Rita Desport
Motion design
Hamlet Auyeung, Jeremy Downes
UX
Hamlet Auyeung, Felix Steindl
Website design
Hamlet Auyeung, Rita Desport
Developer
Felix Steindl
Strategy
John Grant
Project management
Kate Blewett
View Pentagram case study