Studio Nopqrst ∙ Hamlet Auyeung

Graphic design and visual communication

Tailor Five
Brand identity2020


Visual identity of the high-end bespoke tailoring studio based in Dubai and Hong Kong, founded by Kevin Chan and Mary Tam, embodies a fusion of tradition and modernity. 

Kevin has inherited a distinctive pattern cutting technique from master tailor Mr. Ng (伍), utilising a single piece of square material to craft a three-piece formal attire. Mary brings a decade of design and styling expertise, acquired through collaborations with prestigious tailoring establishments on Saville Row. 

The Tailor Five brand identity integrates the Chinese character “五” enclosed in a square, accompanied by a contemporary typographic style, colour scheme, and grid system, symbolising the founding essence of the studio.