The new identity, evolve from the original design by the late Alan Fletcher of Pentagram, mirrors the skyline and features vertical lettering to symbolise the significance of partnership and collaboration within the firm. This inclusive portrayal of all partners, with a focus on the word 'partnership' and a nod to infrastructure, highlights both the practice's future direction and Rogers' enduring legacy.
Pentagram partner and creative director
Marina Willer
Design team
Marina Willer, Ian Osborne, Jack Gilbey, Hamlet Auyeung
Project Management
Jessical Samuel
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