The new identity features a logotype set in Pacific, designed by Heavyweight Digital Type Foundry, a contemporary interpretation of 1920s Art Deco and neo-classical typographic movements. It echoes the forms of Kabel, the original typeface used on Glyndebourne’s 1934 programme cover, now refined with modern elegance.
A new monogram, based on the logotype design, combines the letter G and a reversed B — a mark of heritage and authority with a hint of idiosyncrasy.
An expressive gesture and motion system, inspired by the movement, dialogue, and interaction on stage, is also developed. Built upon the typography, it brings dynamic visual energy to the brand in its most special moments.
Pentagram partner and creative director
Marina Willer
Design team
Marina Willer, Hamlet Auyeung, Rita Desport, Camron Evans
Motion design
Hamlet Auyeung, Martin Grigorov
Strategy
John Grant
Project management
Fenella Rogers, Charlotte Harmsworth
View on Pentagram website