10th Record Store DayKey visual design
2016
In honour of the 10th anniversary of Record Store Day in the UK, a new key visual identity featuring an iconised vinyl record was created to replace the previous amateurish logo. This updated contemporary version of the previous design has been simplified to become a timeless icon that allows the content to take center stage.
The tote bag series was designed and produced by Fred Perry UK, with tote bag illustrations by Suzi Kemp, Melvin Galapon, David Sparshott, and Jack Kimberley — image of tote bags used solely to showcase the identity in application.