The logo design, inspired by the symbiotic relationship between light and shadow, serves as a fusion of light and typography. Taking cues from ancient sundials, the logo depicts Vibia as a raised imprint revealed by the gentle shadow cast by light onto the surface, embodying the company's slogan 'Light your way'.
The brand's visual identity features a delicate colour palette and ample white space, fostering a minimalist and contemporary aesthetic. The brand voice is optimistic and purpose-driven, mirroring the ethos of a company that is visionary in its aspirations, encapsulating innovation, purpose, and humanity.
Pentagram partner and creative director
Marina Willer
Design team
Marina Willer, Hamlet Auyeung, Cleber de Campos, Ana Estrugo
Motion design
Hamlet Auyeung, Leon Hapka
Project management
Jessica Samuel
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