Studio Nopqrst ∙ Hamlet Auyeung

Graphic design and visual communication

VibiaBrand identity
2018


Barcelona based lighting manufacturer, Vibia creates sophisticated modern lighting products that embody their dedication to creativity, innovation, and high performance. Collaborating with architects, high-end hospitality, and luxury brands, they have established a robust global presence. 

The logo design, inspired by the symbiotic relationship between light and shadow, serves as a fusion of light and typography. Taking cues from ancient sundials, the logo depicts Vibia as a raised imprint revealed by the gentle shadow cast by light onto the surface, embodying the company's slogan 'Light your way'.

The brand's visual identity features a delicate colour palette and ample white space, fostering a minimalist and contemporary aesthetic. The brand voice is optimistic and purpose-driven, mirroring the ethos of a company that is visionary in its aspirations, encapsulating innovation, purpose, and humanity.


Partner / Creative direction
Marina Willer

Design
Hamlet Auyeung, Cleber de Campos, Ana Estrugo

Motion design
Hamlet Auyeung, Leon Hapka

Project management
Jessica Samuel

View Pentagram case study