The logo design, inspired by the symbiotic relationship between light and shadow, serves as a fusion of light and typography. Taking cues from ancient sundials, the logo depicts Vibia as a raised imprint revealed by the gentle shadow cast by light onto the surface, embodying the company's slogan 'Light your way'.
The brand's visual identity features a delicate colour palette and ample white space, fostering a minimalist and contemporary aesthetic. The brand voice is optimistic and purpose-driven, mirroring the ethos of a company that is visionary in its aspirations, encapsulating innovation, purpose, and humanity.
Partner / Creative direction
Marina Willer
Design
Hamlet Auyeung, Cleber de Campos, Ana Estrugo
Motion design
Hamlet Auyeung, Leon Hapka
Project management
Jessica Samuel
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