The new identity, evolve from the original design by the late Alan Fletcher of Pentagram, mirrors the skyline and features vertical lettering to symbolise the significance of partnership and collaboration within the firm. This inclusive portrayal of all partners, with a focus on the word 'partnership' and a nod to infrastructure, highlights both the practice's future direction and Rogers' enduring legacy.
Partner / Creative Direction
Marina Willer
Design
Ian Osborne, Jack Gilbey, Hamlet Auyeung
Project Management
Jessical Samuel
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