The Foster + Partners Industrial Design studio has works beyond designing furnitures and systems for architectural projects. It has developed its own client base, working with manufacturers, craftspeople, and startups to create sustainable, ideas-led products at every scale. It is in need of a distinctive yet integrated identity that speaks for the studio.
Influenced by the studio’s technology-driven, detail-focused approach, the identity features a golden ratio grid, which signifies the studio’s uncompromised effort to strive for precision, yet the use of the grid that achieves an editorial lifestyle design language, reflects the humanist sensibility and future-focused modernist values that is fundamental to the studio’s ethos.
The Industrial Design studio’s logo, derived from the Foster + Partners mark, establishes Industrial Design as a distinct yet connected entity. The studio’s typeface inherited the larger practice’s primary typeface, Akzidenz Grotesk, a timeless modernist typeface, while the colour palette offers a contemporary interpretation of Bauhaus aesthetics. Warm, tactile imagery captures both the design process and the final pieces in context, telling a story of craftsmanship, innovation, and making.
Pentagram partner and creative director
Marina Willer
Design team
Marina Willer, Hamlet Auyeung, Rita Desport
Website design
Hamlet Auyeung, Rita Desport, Leah Macarewich
Motion design
Jeremy Downes, Martin Grigorov
Project management
Kate Blewett
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