The logo draws inspiration from the dynamic movement in energy generation through wind and hydraulic turbines, symbolising its mission to drive a circular, generative, and sustainable economy.
The logo design captures vibrant movement and depth in animation with a simple rotation. The colour palette is influenced by the beauty of nature and its phenomena, aiming to raise awareness about the importance of preserving our planet.
The logotype is crafted using a contemporary humanist typeface, FT Polar, designed by Frostype. The subtle contrast in the logotype brings movement, energy, and distinctiveness to the brand.
Pentagram partner and creative director
Marina Willer
Design team
Marina Willer, Hamlet Auyeung, Marta Gaspar
Motion design
Hamlet Auyeung, Jeremy Downes, Dave Whyte
Illustration
Nata Schepy
Typeface
Frost type
Strategy
Debbie Taffler
Project management
Laura Phillips
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