Studio Nopqrst ∙ Hamlet Auyeung

Graphic design and visual communication
EchoBrand identity
2022

Echo stands for “Economy of Hours”, a social enterprise that promotes the exchange of time as a direct and straightforward currency. It operates on the principles of fairness, equality, and reciprocity, providing a platform for individuals to barter their skills, offering what they can and receiving what they require, an hour for an hour. 

The brand's positioning is encapsulated in the phrase “It’s time”, clearly defining Echo's essence. It recognises the need for a shift in approach and emphasises the value exchange based on time. 

The Echo symbol, inspired by the design and movement of a clock, symbolises a token or coin, representing the worth of time where each Echo equates to an hour.

The blend of dynamic colours and gradients in motion, along with the simple yet effective typography, establishes a lively visual language that embodies a personable yet professional demeanour, positioning Echo as a frontrunner in its industry.


Pentagram partner and creative director
Marina Willer

Design team
Marina Willer, Hamlet Auyeung, Cleber de Campos, Natalia Witwicka

Motion design
Jeremy Downes

Strategy
John Grant

Project management
Kate Blewett

View Pentagram case study