The brand's positioning is encapsulated in the phrase “It’s time”, clearly defining Echo's essence. It recognises the need for a shift in approach and emphasises the value exchange based on time.
The Echo symbol, inspired by the design and movement of a clock, symbolises a token or coin, representing the worth of time where each Echo equates to an hour.
The blend of dynamic colours and gradients in motion, along with the simple yet effective typography, establishes a lively visual language that embodies a personable yet professional demeanour, positioning Echo as a frontrunner in its industry.
Pentagram partner and creative director
Marina Willer
Design team
Marina Willer, Hamlet Auyeung, Cleber de Campos, Natalia Witwicka
Motion design
Jeremy Downes
Strategy
John Grant
Project management
Kate Blewett
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