Studio Nopqrst ∙ Hamlet Auyeung

Graphic design and visual communication
Art Basel CityKey visual identity
2018

Art Basel Cities is established to cultivate new communities of artists and patrons beyond the four annual Art Basel fairs. Collaborating with the City of Buenos Aires for their inaugural partnership, hosting a range of programs that honour the city’s flourishing cultural ecosystem. 

The key visual identity sees a line connecting Art Basel with Buenos Aires, defines the stage where art intersects the city.

Through a series of photographic montages, the campaign visuals highlight the vibrant colours and textures found in the urban fabric of the Argentinian city, serving as the backdrop for extraordinary projects.


Pentagram partner and creative director
Marina Willer

Design team
Marina Willer, Hamlet Auyeung, Cleber de Campos, Ian Osborne

Project management
Rosalind Hutchings, Kate Blewett

View Pentagram case study